Stage
Start Up
Services
Brand Strategy
Brand Identity
Brand Guidelines
Publication
Website
Sectors
Production
Creating an unforgettable image takes a team. Working closely with founder Shayda Omidvar, we helped give shape to hers. From strategy, to naming, to visual identity and publication design, our collaboration created a foundation to match Shayda’s ambition.
We didn’t create the brand name, we found it. Shayda’s podcast telling her father’s story revealed a small detail that was a perfect encapsulation of her vision, and a continuation of her family's story. Her father would end stories of hardships overcome with a reminder to his children, “All of this, for you.”
The wordmark is designed to feel as expansive as the name. The complementary system celebrates the human touch the All This team brings to every production.
To launch the brand, we helped develop a new publication highlighting the All This artist roster. Developed around the theme of ‘Self Portrait’, the zine gave each artist a platform to introduce themselves in their medium.
PA Team
Chris Braden, Mike Dudek, Jade Courroy, Fredo Zavarella
Credits
