Stage
Start Up
Services
Brand Strategy
Brand & Packaging Identity
Editorial
Social Strategy & Content
Photography
Sectors
The Language of Yes is Randall Graham’s next chapter. A continued exploration of the central California Coast through small-batch vinous experiments, light touches and a deep love of the land.
With a label design already developed, our challenge was to develop a comprehensive identity that expressed the one-of-a-kind attitude of Randall and re-introduce his wines to a new generation interested in the biodynamic, lower-intervention style he pioneered in California.
The label art takes its inspiration from a long out-of-print book on Medieval Occitan culture sourced from a rare book dealer in Paris. Expanding on the design by Chuck, Public Address developed an identity system with a distinctly literary style. The typeface Traulha, also inspired by Occitan culture and language, is used throughout as a contemporary nod to the historic roots.
The brand’s tone of voice compliments the design system and places Randall as the first-person protagonist with a more neutral narrator as straight man.
With small batch, limited release experiments, the identity acts as a unifying force as the brand grows.
Credits
Photography: Daniel Neuhaus
