Stage
Scale Up
Services
Brand Strategy
Brand Identity
Brand Guidelines
Brand Rollout
Website Design
Campaigns
Environmental
Social Strategy & Content
Photography
Sectors
Food & Beverage
Founded by winemaker Dave Phinney, Orin Swift is a cult favorite where wine and art meet. For eight years, Public Address has helped evolve its iconic labels into a cohesive brand world spanning products, campaigns, clubs, and experiences.
Orin Swift’s visual identity is an ongoing collaboration with Dave Phinney and the Orin Swift team, designed to hold two ideas in tension: instant recognition and limitless creative range.
Milk Run and Equinox are membership clubs created for Orin Swift’s most passionate fans — each with its own tone, purpose, and visual language.
From everyday rituals to rare and exclusive releases, the clubs extend the brand into a more personal, more intimate relationship with its audience. Different identities, one philosophy: deepen the bond, not just the transaction.
As new wines are developed, we bring each to life through campaigns and content. Working in close conversation with winemakers, we uncover the narrative and visual language unique to each release and build the worlds around them.
Beyond the bottle, our work extends into physical space, shaping the experience of Orin Swift in its flagship Napa Valley tasting room and a rotating series of events.
PA Team
Chris Braden, Christa Muoi, Mike Dudek, Christopher Roeleveld, Cait Quail, Fredo Zavarella, Rees Morgan, Andi Bordt, Maham Momin, Kyo Nishida, Scott Rankin
Partners & Collaborators
Photography: Brendan George Ko, Maya Fuhr
