Stage
Start Up
Services
Brand Strategy
Brand & Packaging Identity
Social Strategy & Content
Photography
Sectors
Quick! Think of something fun. Was it vegetables? Probably not. Wholly Veggie is out to change that.
Wholly Veggie’s food is simple and fun. The brand needed to be too. We started with the logo. Yes, it’s a pun! Peer through the hole we punched through it, and it becomes an O-shaped window to the world you’ve always dreamed about: one with good-looking good food, that’s good for you and good for the planet.
With a fresh color palette inspired by the ingredients themselves, a tasty set of rounded typefaces, and a spicy approach to photography, we created a brand that reflects the future of food: not “plant-based”—just “plants.”
PA Team
Chris Braden, Christa Muio, Andi Bordt
Collaborators
Photography: Daniel Neuhaus
